Media Entertainment
Generative video is too costly for the masses
The collapse of a $1bn deal reveals a hard truth: AI’s future in Hollywood is on the assembly line, not in the audience.
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Media Entertainment
Stories are now a marketing expense
A Chinese-pioneered model values ad-buys over scripts, upending Hollywood's creative calculus.
Media Entertainment
Hollywood now pays to prevent hits
Paramount’s deal for the creators of ‘Yellowjackets’ reveals an industry buying certainty over creativity.
Media Entertainment
Imax’s China strategy is a content lottery
A 47% plunge in holiday ticket sales reveals its premium model needs spectacular films to survive.